our toolbox
Some companies will tell you that they are different. Few will challenge your ideas. We pride ourselves on honesty and developing the right solution for you. Sometimes that means that we challenge your plans.
For instance, you may fill out our handy contact form and tell us you need a new website. Once we get to know your goals and dig deeper, we may question if that is really what you and your customers need. It may be. But it may not. We may recommend a robust social media presence instead, or a more traditional approach to reaching your customers. For us, it is about understanding your business and developing the right solution for you and your customers.
Here are a few of the tools we have in our tool box and how we generally approach projects.
Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to grow your business. Or maybe you have a business challenge you need to overcome. Whatever it is, our team has likely seen it before and is here to help.
We will help shape your dreams using proven methods that involve your customers, your team, and your stakeholders.
We will solidify:
your purpose and goals
personas and customer journeys
key scenarios
your content and SEO framework
your customer needs with human centered workshops
marketing strategy
an analytics/measurement strategy
Build it.
Bringing your vision to life is where the fun begins. We’ll design the solution, whether it is a marketing program, digital footprint, social strategy, or event, we will bring it to life with design and technology that works, is budget friendly, and easy to maintain.
Some of the things that we may tackle for you are:
marketing plan
information architecture
wireframes & usability testing
content audit
visual design
measurement plan
technical environment set up
content modeling & taxonomies
component development and integrations
quality assurance and testing
Launch it.
So we built something awesome together. Congratulations. Now we need to launch it and maintain it. It is now part of your company’s DNA. To realize your dream, we need to launch this with a fireworks and care and feed it so it really performs. We’ve seen too many company’s forget this step.
We’ll help you execute on some of these items:
multi-channel marketing
content development
ongoing analytics and insights
social media organic and paid promotion
experiential events